City Branding

This study analyzes the Indonesian government's plans to develop a forest city in the new capital (IKN). This study uses a qualitative approach by examining several relevant official government documents. It is done by thematic analysis. The findings of this study indicate that the forest city development plan in IKN is based on the principles; of conservation of natural resources and wildlife habitats, connected with nature, low carbon development, development of water resources, controlled development, and community involvement. In addition, the government has also calculated the benefits gained from the development of the forest city economically, socially, and environmentally. However, the government cannot only calculate the benefits but also considers other negative aspects that could occur, such as forest ecosystem problems. Development that is not carried out carefully can cause environmental damage and threaten survival. This study encourages the government to act following an orientation towards quality and sustainable environmental management. This can only be done if the government implements strong and strict regulations. The government also needs to consider financial problems and socio-economic challenges. This is useful for ensuring sustainable development can run harmoniously between the government, the environment, and the social community.

The researchers are revitalizing the branding of Tegal City as the Japanese of Indonesia through strengthening metal industrialization by networking with the manufacturing industry. This policy was carried out because of the potential for a home industry-based metal industry. This potential can undoubtedly become a brand that has long been owned by Tegal City but needs more touch and attention from the government. The researchers adopted a dual case study strategy with an exploratory qualitative approach as our research strategy. The discussion obtained from this research is the need for a link and match between the home metal and manufacturing industries. Even though there has been direct contact, the productivity of the home metal industry could have been better. In conclusion, we are revitalizing the branding of Tegal city as Japan Indonesia requires an injection of investors, quality human resource training to meet the demands of the manufacturing industry, and modernization of machines to increase the productivity of the home metal industry players.

City branding is an object contested by various cities and regencies in Indonesia. The goal was to introduce their identity of them, so strong branding could be the basis for marketing tourism from the city. Therefore, the purpose of this study was to examine the perspectives of domestic tourists about city branding that use religion as the basis for their branding. This study analyzes the perspectives of tourists who visit Gorontalo City and Manokwari Regency. Gorontalo has the branding Serambi Madinah, and Manokwari is famous with Kota Injil as its branding. This study uses a qualitative approach and descriptive analysis based on Tourism Consumption Behavior (TCB) and critical questions for developing a city brand strategy. This study was conducted in 19 days, from 1 February to 20 February 2023, by interviewing tourists who visited Gorontalo City and Manokwari Regency. Literature studies also support the discussion in this study. The results showed that Gorontalo City, which has Serambi Madinah branding, has not attracted tourists' attention to sites, mosques, and religious festivals held in Gorontalo City. Tourists prefer to travel to the coast of Tomini Bay, such as Pulo Cinta and Botubarani Whale Sharks. Meanwhile, tourists visiting Manokwari have a more perspective that Manokwari is Kota Injil, where the bible first entered Papua through Manokwari. Several factors can also influence city branding: local history, culture, natural resources, and religion. Local wisdom is also essential to support the city's branding.

This study aims to evaluate the combination of city branding and ecocity in Indonesia and critically examine the opportunities and challenges of developing both concepts. The background of this study was the increasing attention to the development of sustainable cities in Indonesia and the importance of city branding in enhancing a city's competitiveness. However, there is concern that city branding may overlook environmental sustainability aspects, which has led to the development of the ecocity concept as an alternative to improving the city's sustainability. The research method used in this study was a literature review. This literature review uses a systematic literature review approach with a narrative review method. The literature database used Google Scholar, CrossRef data, and Scopus data from 2010-2023. The results showed that developing a combination of City Branding and Ecocity has several opportunities and challenges that must be faced in Indonesia. The opportunities that arise are improving the positive image of cities in Indonesia, improving the quality of the environment in densely populated cities, and enhancing a city's competitiveness in investment and tourism. However, the challenges include limitations in resources, both financially and in terms of human resources, and obstacles in implementing sustainable policies and regulations. Nevertheless, Indonesia has significant opportunities to combine the concepts of City Branding and Ecocity.

Tourism contributes greatly to a developing country as one of the driving sectors of the economy. The government and the management of tourist destinations must consistently improve the quality of tourism in terms of destinations, industries, institutions, and marketing because of the scope of tourism and the movement of millions of people on indirect tourist trips. So far, foreign tourists have become familiar with tourist destinations in Bali and Lombok. However, many tourist destinations in Indonesia have not been maximally introduced, like Samosir Island at Lake Toba Region. In 2016, the Government of Indonesia envisioned making Toba become the Monaco of Asia. This article examines the factors affecting how long visitors from other countries remain when vacationing in Samosir, a popular international travel destination in Indonesia. Using 100 hundred samples of international travelers' empirical modeling is carried out using a quantitative approach through Ordinary Least Squares (OLS) and descriptive analysis. The quality of the accommodations, infrastructure, and rising travel costs contribute to longer travel time for tourists. Although it does not considerably shorten the length of stay in Samosir, rising vacation expenditures in other locations are a bonus for adventurous foreign tourists in Indonesia. Although the appeal of nature and its peace appeal to visitors from abroad, income levels do not greatly raise demand for international visitors to Samosir. As an effort, brand management is needed to improve the image of Samosir Island as the city of foreign tourists in Indonesia.

Regional branding is an essential strategic way for increasing the development or progress of a region. Many studies that discuss city branding are associated with the tourism sector or others to increase regional competitiveness. Meanwhile, it is no less important to carry out regional branding, such as green branding, which focuses on global warming issues, to minimize environmental damage. So, regional branding is an increasingly important position because only the government is currently playing a role in promoting regions to create a sustainable living environment. This study aims to analyze the effect of regional branding and other factors, such as fiscal, economic, and social decentralization factors, on improving environmental quality. This study uses panel regression impact: difference in difference to explain the impact before and after branding on environmental quality. The data used was secondary panel data from 34 provinces during 2016-2021. The results showed that urban branding increased the environmental quality index after the Climate Conference 25 (COP25). Meanwhile, fiscal decentralization will likely encourage an increase in the environmental quality index. The increase in urban population and electricity consumption will likely reduce the environmental quality index. In this case, the central government needs to invite local governments and other stakeholders to collaborate and work together to improve regional branding focusing on the environment and environmental mapping qualifications.

This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach. The findings in the study showed that in understanding the place and building city branding, there are at least three processes first through urban governance planning or infrastructure, then observation by looking at other places in the city branding. Finally, branding representation on social media is in the form of websites and tweets through news, while Instagram is through branding images from somewhere and several other media. Furthermore, City branding can be hyper-competition, showing that business competition is increasing. On the other hand, it can be a challenge and an opportunity considering that many cities have reimagined their competitive strategies by maximizing their internal potential, namely existing resources, to take opportunities and anticipate the threats faced. The contribution of this study provides an understanding of measurements in the city branding literature, helps researchers discover new studies, and can interpret the complex nature of cities. Another thing is that closing the gap between theory and practice presents a huge challenge for brands.

City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned. Some city branding efforts are seasonal, in vain, fail, and must be clarified for the public. This study aims to analyze the dimensions of city branding, strategies to build city branding, and obstacles and solutions in building city branding. This research is a critical literature review reviewing 35 articles from 2017 to 2023 and focusing on the progress of research on city branding. The formulation and findings of this study are the dimensions of city branding, namely tourist attraction, security and public services, and public policy and government coordination with the community. The city branding strategy can be carried out in five ways: introducing cultural diversity, culinary diversity, natural wealth, improving public services and security, and promoting and building a mascot. The obstacles to city branding are the need for coordination between the government and the community, inadequate facilities and infrastructure, and unclear concepts related to the city branding used. The implications of this research indicate that city branding efforts must be integrated between government policies and community participation. Full involvement of the government and good cooperation with community members and Small and Medium Enterprise (creative community groups) is recommended to be one of the efforts to build city branding in various cities and is also recommended for city branding program plans.

The concept of city branding is needed to accelerate development in an area. Sustainable tourism development in Magelang Regency requires city branding by utilizing the existence of Borobudur Temple as a Super Priority Tourism Destination in Indonesia to become the main lever in efforts to improve the welfare of the local community. This study aims to analyze the importance of city branding in developing the Borobudur Temple tourism area as a world heritage site for Magelang Regency. This study used qualitative – descriptive was used to find, explain, and formulate conclusions using data collection techniques through interviews with key informants and FGDs with sources from the BOB, heads of cooperation, and leadership in charge of government affairs in the tourism sector. This research found the important benefits of establishing Borobudur Temple as a world heritage site and one of Indonesia's Super Priority Tourism Destinations to become a sustainable city branding for Magelang Regency to increase tourism promotion to domestic and foreign tourists. Establishing city branding in Magelang Regency requires collaboration and coordination between stakeholders, strategic area management, and micro, small, and medium enterprises empowerment. In conclusion, the implementation of sustainable development in Magelang Regency requires the establishment of city branding, which is linked to the existence of the development of the Borobudur Temple tourist area as a world heritage site.

City branding has gained increasing importance in recent years due to its perceived economic and political implications, necessitating the involvement of city governments and stakeholders in developing a successful cross-sectoral branding strategy. In this study, the researcher conducted a literature review and identified three critical dimensions - politics and compliance, socioeconomics, and sustainability - that must be considered when creating an implementation checklist for city regulators and executives. To address the research gap, the researcher developed a conceptual and practical framework that introduces three new terms - city branding image objects, artifacts, and infrastructure - essential in implementing city branding strategies in Indonesia. This study provides a comprehensive implementation framework checklist for city governments to ensure their branding strategy meets the three-dimensional criteria and has an appropriate implementation plan. Furthermore, the researcher expects that this article will initiate and stimulate a discussion on city branding strategies, anticipate that this study will offer an alternative perspective on city branding strategy and provide a valuable implementation tool for regulators, executives, and academics involved in city branding in Indonesia.

The development of sustainable regional innovation is a step taken in realizing Tangerang Gemilang Regency. Tangerang Gemilang branding introduces regional potentials, such as tourism, industry, agriculture, and culture. Through sustainable innovation, regional development programs develop the superior potentials in the region more efficiently and effectively to increase regional competitiveness and positively impact society. This research aims to identify sustainable innovations that have been implemented by the Tangerang Regency Government, as well as to analyze the factors that influence the successful development of these innovations. The novelty of the research lies in the discussion of the implementation of regional innovations in the Tangerang Regency that have been carried out sustainably. The research discusses various aspects of sustainable regional innovations, including tourism, technology, infrastructure, and community participation. The research has an explanatory nature with a qualitative approach and a single case study where data is collected through in-depth interviews, observation, document analysis, and descriptive data processing. Then the independent variables (brand awareness, product innovation, number of new products, regional identity) and dependent variables (tourist attraction, industry, trade) were analyzed. The research found that implementing sustainable regional innovation to realize the branding of the Tangerang Gemilang district has been stated in the 2019-2014 RPJMD. Realizing Tangerang Gemilang with a sustainable innovation ecosystem requires a participatory and collaborative approach. Collaboration makes the ecosystem develop and have an impact. The importance of the innovation ecosystem is to reduce progressive programs that are often stopped when there is a change of regional head or mutation of regional apparatus leaders. Sustainability requires technical and policy innovation as well as a philosophical foundation in the form of city branding with careful planning. Tangerang Regency has proven this through policy preparation, mentoring and comprehensive evaluation of innovative programs to realize Tangerang Gemilang.

This study departs from the regulation of the Mayor of Banjarmasin Number 40 of 2019 concerning the Smart City Masterplan, which requires the implementation of Smart City Banjarmasin revised to maximize the identity of the river city as city branding, namely D(River) smart city. This study aims to identify policies and implementation of Smart Branding Policies in Banjarmasin. This study used a qualitative descriptive approach with data collection techniques carried out by triangulation of sources through literature studies, observation, in-depth interviews, and inductive data analysis. The results show that Smart Branding policies are contained in the Smart City Masterplan for 2022-2026, which was revised based on the 2021-2026 Medium Term Development Plan. Then the implementation of Smart Branding can be identified into three categories: Facilitation of ICT at Riverside View Tower, ICT System Integration in Tourist Areas, and Digitalization of Tourism and Cultural Promotion. In each category, there is a gap between implementation and ideal conditions due to a lack of public participation, data, resources, regulations, and disaster mitigation. However, it is recommended that the gap should be minimized by overcoming the identified constraints so that policy implementation becomes more optimal.

This study aims to find and describe the image of the area displayed through the visual elements contained in the Kendal reliable logo. City branding is one of the phenomena of the 21st century, which is a strategic effort for regions to increase competitiveness in global competition. Several cities or regencies in Indonesia have strong branding because they are made to follow the identity of the city that is formed. This study uses a qualitative method with logo and tagline theory to reveal the image displayed through its visual elements. Based on the observations and reviews of the logo and the tagline of the Kendal Handal logo, it was found that the elements of a good logo have been completed in Kendal City branding. Let's look back at the history of the Kendal tree, which is the origin of the name Kendal. The symbols in each of its elements contain the meaning of local wisdom, including geography, history, and culture. The regional image displayed from the logo's shape is not something static, and it will, of course, change according to its conditions. The Kendal Handal logo is part of the existing dynamics and represents the geographical, historical, and cultural conditions of each era.

In 2017, only about 26.68 percent of Indonesian households were tobacco-free. Acute respiratory infections (ARIs) in children under the age of 5 have been linked to indoor tobacco smoke pollution. According to the Presidential Regulation number 25 of 2021, some indicators that should be met for the establishment of a child-friendly city/municipal (KLA) are child's rights to health and family environment. Data from the 2012 and 2017 Indonesia Demographic and Health Surveys (IDHS) was used to examine progress made in achieving tobacco-free households by estimating indoor tobacco smoking at the urban-rural area and regional levels. T-test analysis was used to determine the statistical significance.

Findings revealed a higher prevalence of indoor tobacco smoking in rural areas. Over time, the prevalence of indoor tobacco smoking in Indonesian rural areas decreased by 0.84 percent. Between 2012 and 2017, there was no significant reduction in Kalimantan, Nusa Tenggara, or Maluku-Papua. Furthermore, Sulawesi experienced a significant increase of approximately 4.54 percent. From 2012 to 2017, the prevalence of indoor tobacco smoking was higher in households with children under the age of five, home crowding, poor households, and households with a low education household head.

Therefore, interventions should focus on rural areas. Municipal governments in Sulawesi, Kalimantan, Nusa Tenggara, and Maluku-Papua should be more concerned about indoor tobacco smoke pollution. Raising family awareness about the dangers of indoor tobacco smoke pollution could be targeted at households with children under the age of 5, overcrowded households, low-income households, and households with a low-education household head.

This study aims to explore the challenges that have long hindered the progress of traditional weaving tourism in Central Lombok Regency and unravel the role of innovation as a breakthrough and solution. The study's focus centered on the importance of innovation as a transformative factor for traditional weaving tourism within the framework of smart tourism in Lombok Tengah Regency. It is known that the distinctive traditional weaving of Lombok has a long history and is an integral part of local life and culture, passed down through generations. However, realistically, traditional weaving must contend with challenges such as the low prices of woven fabric products, the lack of interest among the younger generation to learn weaving, and the limited capacity of weavers to respond to local, domestic, and even global market demands. This study employs a qualitative-exploratory approach, with the research taking place in the villages of Rembitan and Sukarara in Lombok Tengah Regency. The study finds that the challenges faced by traditional weaving can only be overcome through innovation. Innovation has the ability to overcome various obstacles by developing products and creating new designs that align with tourists' interests, utilizing digital technology to market and sell traditional woven products, imparting new skills and techniques to weavers, and promoting traditional weaving as a cultural heritage through digital platforms. Innovation has successfully transformed the traditional weaving tourism industry, even though this transformation is still partial. The dodeca-helix approach within the Tourism Hub can synergize stakeholders to create innovation for transforming the industry despite challenges that must be overcome for this transformation to materialize. In the effort to change the traditional weaving tourism industry through innovation, it is recommended that the Government, private sector, and local community collaborate to address challenges and create innovations to guide the development of traditional weaving in the future.