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Original Research Article Open Access SINTA 2 Accredited

Revitalizing the Branding of Tegal City As the Japanese of Indonesia

Authors

  • Sri Sutjiatmi 1
  • Eko Eddya Supriyanto 2* Corresponding author
  • Diryo Suparto 1
  • Meida Rachmawati 3
  • 1 Faculty of Social and Politics, Universitas Pancasakti Tegal
  • 2 Doctoral of Public Administration, Universitas Diponegoro
  • 3 Doctoral of Economics, e-Asia University
  • *Corresponding author
DOI
10.21787/jbp.15.2023.15-27
Published & Pages
28 April 2023 · pp. 15-27
Manuscript History
Received24 Feb 2023 Accepted12 Apr 2023 Published28 Apr 2023
License
CC Attribution-NonCommercial-ShareAlike 4.0
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Abstract

The researchers are revitalizing the branding of Tegal City as the Japanese of Indonesia through strengthening metal industrialization by networking with the manufacturing industry. This policy was carried out because of the potential for a home industry-based metal industry. This potential can undoubtedly become a brand that has long been owned by Tegal City but needs more touch and attention from the government. The researchers adopted a dual case study strategy with an exploratory qualitative approach as our research strategy. The discussion obtained from this research is the need for a link and match between the home metal and manufacturing industries. Even though there has been direct contact, the productivity of the home metal industry could have been better. In conclusion, we are revitalizing the branding of Tegal city as Japan Indonesia requires an injection of investors, quality human resource training to meet the demands of the manufacturing industry, and modernization of machines to increase the productivity of the home metal industry players.

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Copyright (c) 2023 Author(s). This article is licensed under CC Attribution-NonCommercial-ShareAlike 4.0.

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