City Branding

This study analyzes the Indonesian government's plans to develop a forest city in the new capital (IKN). This study uses a qualitative approach by examining several relevant official government documents. It is done by thematic analysis. The findings of this study indicate that the forest city development plan in IKN is based on the principles; of conservation of natural resources and wildlife habitats, connected with nature, low carbon development, development of water resources, controlled development, and community involvement. In addition, the government has also calculated the benefits gained from the development of the forest city economically, socially, and environmentally. However, the government cannot only calculate the benefits but also considers other negative aspects that could occur, such as forest ecosystem problems. Development that is not carried out carefully can cause environmental damage and threaten survival. This study encourages the government to act following an orientation towards quality and sustainable environmental management. This can only be done if the government implements strong and strict regulations. The government also needs to consider financial problems and socio-economic challenges. This is useful for ensuring sustainable development can run harmoniously between the government, the environment, and the social community.

The researchers are revitalizing the branding of Tegal City as the Japanese of Indonesia through strengthening metal industrialization by networking with the manufacturing industry. This policy was carried out because of the potential for a home industry-based metal industry. This potential can undoubtedly become a brand that has long been owned by Tegal City but needs more touch and attention from the government. The researchers adopted a dual case study strategy with an exploratory qualitative approach as our research strategy. The discussion obtained from this research is the need for a link and match between the home metal and manufacturing industries. Even though there has been direct contact, the productivity of the home metal industry could have been better. In conclusion, we are revitalizing the branding of Tegal city as Japan Indonesia requires an injection of investors, quality human resource training to meet the demands of the manufacturing industry, and modernization of machines to increase the productivity of the home metal industry players.

City branding is an object contested by various cities and regencies in Indonesia. The goal was to introduce their identity of them, so strong branding could be the basis for marketing tourism from the city. Therefore, the purpose of this study was to examine the perspectives of domestic tourists about city branding that use religion as the basis for their branding. This study analyzes the perspectives of tourists who visit Gorontalo City and Manokwari Regency. Gorontalo has the branding Serambi Madinah, and Manokwari is famous with Kota Injil as its branding. This study uses a qualitative approach and descriptive analysis based on Tourism Consumption Behavior (TCB) and critical questions for developing a city brand strategy. This study was conducted in 19 days, from 1 February to 20 February 2023, by interviewing tourists who visited Gorontalo City and Manokwari Regency. Literature studies also support the discussion in this study. The results showed that Gorontalo City, which has Serambi Madinah branding, has not attracted tourists' attention to sites, mosques, and religious festivals held in Gorontalo City. Tourists prefer to travel to the coast of Tomini Bay, such as Pulo Cinta and Botubarani Whale Sharks. Meanwhile, tourists visiting Manokwari have a more perspective that Manokwari is Kota Injil, where the bible first entered Papua through Manokwari. Several factors can also influence city branding: local history, culture, natural resources, and religion. Local wisdom is also essential to support the city's branding.

This study aims to evaluate the combination of city branding and ecocity in Indonesia and critically examine the opportunities and challenges of developing both concepts. The background of this study was the increasing attention to the development of sustainable cities in Indonesia and the importance of city branding in enhancing a city's competitiveness. However, there is concern that city branding may overlook environmental sustainability aspects, which has led to the development of the ecocity concept as an alternative to improving the city's sustainability. The research method used in this study was a literature review. This literature review uses a systematic literature review approach with a narrative review method. The literature database used Google Scholar, CrossRef data, and Scopus data from 2010-2023. The results showed that developing a combination of City Branding and Ecocity has several opportunities and challenges that must be faced in Indonesia. The opportunities that arise are improving the positive image of cities in Indonesia, improving the quality of the environment in densely populated cities, and enhancing a city's competitiveness in investment and tourism. However, the challenges include limitations in resources, both financially and in terms of human resources, and obstacles in implementing sustainable policies and regulations. Nevertheless, Indonesia has significant opportunities to combine the concepts of City Branding and Ecocity.

Tourism contributes greatly to a developing country as one of the driving sectors of the economy. The government and the management of tourist destinations must consistently improve the quality of tourism in terms of destinations, industries, institutions, and marketing because of the scope of tourism and the movement of millions of people on indirect tourist trips. So far, foreign tourists have become familiar with tourist destinations in Bali and Lombok. However, many tourist destinations in Indonesia have not been maximally introduced, like Samosir Island at Lake Toba Region. In 2016, the Government of Indonesia envisioned making Toba become the Monaco of Asia. This article examines the factors affecting how long visitors from other countries remain when vacationing in Samosir, a popular international travel destination in Indonesia. Using 100 hundred samples of international travelers' empirical modeling is carried out using a quantitative approach through Ordinary Least Squares (OLS) and descriptive analysis. The quality of the accommodations, infrastructure, and rising travel costs contribute to longer travel time for tourists. Although it does not considerably shorten the length of stay in Samosir, rising vacation expenditures in other locations are a bonus for adventurous foreign tourists in Indonesia. Although the appeal of nature and its peace appeal to visitors from abroad, income levels do not greatly raise demand for international visitors to Samosir. As an effort, brand management is needed to improve the image of Samosir Island as the city of foreign tourists in Indonesia.

Regional branding is an essential strategic way for increasing the development or progress of a region. Many studies that discuss city branding are associated with the tourism sector or others to increase regional competitiveness. Meanwhile, it is no less important to carry out regional branding, such as green branding, which focuses on global warming issues, to minimize environmental damage. So, regional branding is an increasingly important position because only the government is currently playing a role in promoting regions to create a sustainable living environment. This study aims to analyze the effect of regional branding and other factors, such as fiscal, economic, and social decentralization factors, on improving environmental quality. This study uses panel regression impact: difference in difference to explain the impact before and after branding on environmental quality. The data used was secondary panel data from 34 provinces during 2016-2021. The results showed that urban branding increased the environmental quality index after the Climate Conference 25 (COP25). Meanwhile, fiscal decentralization will likely encourage an increase in the environmental quality index. The increase in urban population and electricity consumption will likely reduce the environmental quality index. In this case, the central government needs to invite local governments and other stakeholders to collaborate and work together to improve regional branding focusing on the environment and environmental mapping qualifications.

This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach. The findings in the study showed that in understanding the place and building city branding, there are at least three processes first through urban governance planning or infrastructure, then observation by looking at other places in the city branding. Finally, branding representation on social media is in the form of websites and tweets through news, while Instagram is through branding images from somewhere and several other media. Furthermore, City branding can be hyper-competition, showing that business competition is increasing. On the other hand, it can be a challenge and an opportunity considering that many cities have reimagined their competitive strategies by maximizing their internal potential, namely existing resources, to take opportunities and anticipate the threats faced. The contribution of this study provides an understanding of measurements in the city branding literature, helps researchers discover new studies, and can interpret the complex nature of cities. Another thing is that closing the gap between theory and practice presents a huge challenge for brands.

City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned. Some city branding efforts are seasonal, in vain, fail, and must be clarified for the public. This study aims to analyze the dimensions of city branding, strategies to build city branding, and obstacles and solutions in building city branding. This research is a critical literature review reviewing 35 articles from 2017 to 2023 and focusing on the progress of research on city branding. The formulation and findings of this study are the dimensions of city branding, namely tourist attraction, security and public services, and public policy and government coordination with the community. The city branding strategy can be carried out in five ways: introducing cultural diversity, culinary diversity, natural wealth, improving public services and security, and promoting and building a mascot. The obstacles to city branding are the need for coordination between the government and the community, inadequate facilities and infrastructure, and unclear concepts related to the city branding used. The implications of this research indicate that city branding efforts must be integrated between government policies and community participation. Full involvement of the government and good cooperation with community members and Small and Medium Enterprise (creative community groups) is recommended to be one of the efforts to build city branding in various cities and is also recommended for city branding program plans.

Konsep city branding sangat dibutuhkan untuk mempercepat pembangunan di suatu daerah. Pembangunan pariwisata berkelanjutan di Kabupaten Magelang membutuhkan city branding dengan memanfaatkan keberadaan Candi Borobudur sebagai Destinasi Wisata Super Prioritas di Indonesia untuk menjadi pengungkit utama dalam upaya peningkatan kesejahteraan masyarakat setempat. Penelitian ini bertujuan untuk menganalisis pentingnya city branding dalam mengembangkan kawasan wisata Candi Borobudur sebagai situs warisan dunia bagi Kabupaten Magelang. Penelitian ini menggunakan metode kualitatif – deskriptif digunakan untuk menemukan, menjelaskan, dan merumuskan kesimpulan dengan menggunakan teknik pengumpulan data melalui wawancara dengan informan kunci dan FGD dengan narasumber dari BOB, kepala koperasi, dan pimpinan yang membidangi urusan pemerintahan di bidang pariwisata. Penelitian ini menemukan manfaat penting penetapan Candi Borobudur sebagai situs warisan dunia dan salah satu Destinasi Wisata Super Prioritas Indonesia menjadi sustainable city branding bagi Kabupaten Magelang untuk meningkatkan promosi pariwisata kepada wisatawan domestik dan mancanegara. Membangun city branding di Kabupaten Magelang membutuhkan kolaborasi dan koordinasi antar pemangku kepentingan, pengelolaan kawasan strategis, dan pemberdayaan usaha mikro, kecil, dan menengah. Kesimpulannya, pelaksanaan pembangunan berkelanjutan di Kabupaten Magelang memerlukan pembentukan city branding yang dikaitkan dengan adanya pengembangan kawasan wisata Candi Borobudur sebagai situs warisan dunia.

Dalam beberapa tahun terakhir, City branding telah menjadi isu yang penting karena implikasi ekonomi dan politik. Kesuksesan implementasi city branding mengharuskan keterlibatan pemerintah kota dan pemangku kepentingan dalam pengembangan strategi pemasaran lintas sektoral. Dalam penelitian ini, kami melakukan tinjauan literatur dan mengidentifikasi tiga dimensi kritis - politik dan kesesuaian, sosio-ekonomi, dan keberlanjutan - yang harus dipertimbangkan saat membuat daftar ceklis implementasi untuk regulator dan eksekutif kota. Untuk mengatasi kesenjangan penelitian, kami mengembangkan kerangka konseptual dan praktis yang memperkenalkan tiga istilah baru - objek citra pemasaran kota, artifak, dan infrastruktur - yang dianggap esensial dalam menerapkan strategi pemasaran kota di Indonesia. Artikel ini menyediakan daftar ceklis implementasi komprehensif bagi pemerintah kota untuk memastikan bahwa strategi mereka telah memenuhi kriteria tiga dimensi. Selain itu, kami berharap bahwa artikel ini akan memulai dan merangsang diskusi tentang strategi pemasaran kota, lebih lanjut penelitian ini menawarkan perspektif alternatif tentang strategi pemasaran kota dan menyediakan alat implementasi yang berharga bagi regulator, eksekutif, dan akademisi yang terlibat dalam pemasaran kota di Indonesia.

Pengembangan inovasi daerah yang berkelanjutan merupakan langkah yang diambil dalam mewujudkan Kabupaten Tangerang Gemilang. Branding Tangerang Gemilang memperkenalkan potensi daerah, seperti pariwisata, industri, pertanian, dan budaya. Melalui inovasi berkelanjutan, program pembangunan daerah mengembangkan potensi unggulan daerah secara lebih efisien dan efektif untuk meningkatkan daya saing daerah dan berdampak positif bagi masyarakat. Penelitian ini bertujuan untuk mengidentifikasi inovasi berkelanjutan yang telah diterapkan oleh Pemerintah Kabupaten Tangerang, serta menganalisis faktor-faktor yang mempengaruhi keberhasilan pengembangan inovasi tersebut. Kebaruan penelitian terletak pada pembahasan implementasi inovasi daerah di Kabupaten Tangerang yang telah dilakukan secara berkelanjutan. Riset tersebut membahas berbagai aspek inovasi daerah yang berkelanjutan, antara lain pariwisata, teknologi, infrastruktur, dan partisipasi masyarakat. Penelitian ini bersifat explanatory dengan pendekatan kualitatif dan studi kasus tunggal dimana data dikumpulkan melalui wawancara mendalam, observasi, analisis dokumen, dan pengolahan data deskriptif. Kemudian variabel bebas (kesadaran merek, inovasi produk, jumlah produk baru, identitas daerah) dan variabel terikat (daya tarik wisata, industri, perdagangan) dianalisis. Hasil penelitian menemukan bahwa penerapan inovasi daerah berkelanjutan untuk mewujudkan branding Kabupaten Tangerang Gemilang telah tertuang dalam RPJMD 2019-2014. Mewujudkan Tangerang Gemilang dengan ekosistem inovasi yang berkelanjutan membutuhkan pendekatan partisipatif dan kolaboratif. Kolaborasi membuat ekosistem berkembang dan berdampak. Pentingnya ekosistem inovasi adalah untuk mereduksi program-program progresif yang sering terhenti ketika terjadi pergantian kepala daerah atau mutasi pimpinan perangkat daerah. Keberlanjutan membutuhkan inovasi teknis dan kebijakan serta landasan filosofis berupa city branding dengan perencanaan yang matang. Kabupaten Tangerang telah membuktikannya melalui penyusunan kebijakan, pendampingan dan evaluasi komprehensif program-program inovatif untuk mewujudkan Tangerang Gemilang.

This study departs from the regulation of the Mayor of Banjarmasin Number 40 of 2019 concerning the Smart City Masterplan, which requires the implementation of Smart City Banjarmasin revised to maximize the identity of the river city as city branding, namely D(River) smart city. This study aims to identify policies and implementation of Smart Branding Policies in Banjarmasin. This study used a qualitative descriptive approach with data collection techniques carried out by triangulation of sources through literature studies, observation, in-depth interviews, and inductive data analysis. The results show that Smart Branding policies are contained in the Smart City Masterplan for 2022-2026, which was revised based on the 2021-2026 Medium Term Development Plan. Then the implementation of Smart Branding can be identified into three categories: Facilitation of ICT at Riverside View Tower, ICT System Integration in Tourist Areas, and Digitalization of Tourism and Cultural Promotion. In each category, there is a gap between implementation and ideal conditions due to a lack of public participation, data, resources, regulations, and disaster mitigation. However, it is recommended that the gap should be minimized by overcoming the identified constraints so that policy implementation becomes more optimal.

Penelitian ini bertujuan untuk menemukan dan memaparkan citra daerah yang ditampilkan melalui elemen-elemen visual yang terdapat dalam logo Kendal handal. City branding menjadi salah satu fenomena abad 21 yang merupakan upaya strategis bagi daerah untuk meningkatkan daya saing dalam kompetisi global. Beberapa kota atau kabupaten di Indonesia memiliki branding yang kuat karena di buat mengikuti identitas kota yang terbentuk. Penelitian ini menggunakan metode kualitatif dengan teori logo dan tagline untuk mengungkap citra yang ditampilkan melalui unsur-unsur visualnya. Berdasarkan hasil pengamatan dan review logo beserta tagline dari logo Kendal Handal ditemukan bahwa unsur-unsur logo yang baik telah dilengkapi dalam city branding Kendal. Jika di telisik kembali ke sejarah pohon Kendal yang menjadi asal mula nama Kendal, simbol pada tiap elemen-elemennya mengandung makna kearifan lokal antara lain geografi, sejarah dan budaya. Citra daerah yang ditampilkan dari bentuk logo bukanlah sesuatu yang statis, hal tersebut tentunya akan berubah-ubah sesuai dengan kondisi di dalamnya. Logo Kendal Handal merupakan bagian dari dinamika yang ada dan merepresentasikan kondisi geografis, sejarah, dan budaya masing-masing zaman.

Pada 2017, hanya sekitar 26,68 persen rumah tangga Indonesia bebas tembakau. Infeksi pernapasan akut (ISPA) pada anak balita berkaitan dengan polusi asap rokok didalam rumah. Menurut peraturan presiden nomor 25 tahun 2021, beberapa indikator yang harus dipenuhi untuk pembentukan kota/kota yang ramah anak (KLA) adalah hak anak atas lingkungan kesehatan dan keluarga. Data dari Survei Demografi dan Kesehatan Indonesia 2012 dan 2017 digunakan untuk mengevaluasi perkembangan capaian rumah tangga bebas asap rokok dengan mengestimasi prevalensi merokok dalam ruangan di daerah perkotaan-pedesaan dan tingkat regional. Analisis uji-t digunakan untuk menentukan signifikansi statistik.

Temuan menunjukkan prevalensi yang lebih tinggi dari merokok dalam ruangan di daerah pedesaan. Seiring waktu, prevalensi merokok dalam ruangan di rumah tangga di daerah pedesaan Indonesia menurun sebesar 0,84 persen. Antara 2012 dan 2017, tidak ada pengurangan yang signifikan di Kalimantan, Nusa Tenggara, atau Maluku-Papua. Selain itu, Sulawesi mengalami peningkatan yang signifikan sekitar 4,54 persen. Dari 2012 hingga 2017, prevalensi merokok dalam ruangan lebih tinggi di rumah tangga dengan anak balita, rumah tangga yang padat, rumah tangga miskin, dan rumah tangga dengan kepala rumah tangga berpendidikan rendah.

Oleh karena itu, intervensi harus fokus pada daerah pedesaan. Pemerintah kota di Sulawesi, Kalimantan, Nusa Tenggara, dan Maluku-Papua harus lebih peduli tentang polusi asap rokok dalam ruangan. Kampanye untuk meningkatkan kesadaran keluarga tentang bahaya polusi asap rokok dalam ruangan ditujukan pada rumah tangga yang memiliki anak balita, rumah tangga yang penuh sesak, rumah tangga berpenghasilan rendah, dan rumah tangga dengan kepala rumah tangga berpendidikan rendah.

Studi ini membahas tantangan yang selama ini menjadi penghambat kemajuan wisata tenun tradisional di Kabupaten Lombok Tengah serta mengurai peran inovasi sebagai terobosan dan solusinya. Fokus studi dititikberatkan pada pentingnya inovasi sebagai transformator wisata tenun tradisional dalam bingkai kepariwisataan cerdas di Kabupaten Lombok Tengah. Diketahui bahwa tenun tradisional khas Lombok memiliki sejarah panjang dan menjadi bagian penting dalam kehidupan dan budaya local yang diwariskan turun temurun. Namun, secara realistik tenun tradisional harus berhadapan dengan tantangan berupa rendahnya harga produk kain tenun, kurangnya minat generasi muda untuk belajar menenun, dan terbatasnya kemampuan penenun merespon permintaan pasar lokal, domestik, dan bahkan global. Studi ini menggunakan pendekatan kualitatif-eksploratif. Lokus studi adalah Desa Rembitan dan Desa Sukarara di Kabupaten Lombok Tengah. Studi ini menemukan bahwa tantangan yang dihadapi tenun tradisional hanya dapat dipecahkan melalui inovasi. Inovasi mampu menerobos berbagai rintangan, mengembangkan produk dan menciptakan desain baru yang lebih menarik sesuai minat wisatawan, menggunakan teknologi digital untuk memasarkan dan menjual produk tenun tradisional, melatih keterampilan dan teknik baru bagi para penenun, dan mempromosikan tenun tradisional sebagai warisan budaya melalui platform digital. Terbukti bahwa inovasi berhasil mentransformasi industri wisata tenun tradisional, sekalipun baru secara parsial. Pendekatan dodeca-helix dalam Tourism Hub mampu disinergikan pemangku kepentingn dalam menciptakan inovasi untuk mentransformasi industri, sekalipun masih diikuti dengan rintangan yang harus diatasi demi terwujudnya transformasi ini. Dalam upaya mengubah industri wisata tenun tradisional melalui inovasi, direkomendasikan agar Pemerintah, sektor swasta, dan masyarakat setempat bekerja sama dalam meretas tantangan dan mencipta inovasi untuk memandu pengembangan tenun tradisional di masa mendatang.