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Original Research Article Open Access SINTA 2 Accredited

Reinventing Indonesia’s City Branding Strategy Through Conceptual Frameworks

Providing Ready to Use Tools for the Municipal Governments

Authors

  • Rinto Ariwibowo 1
  • Galih Prasetyo 2* Corresponding author
  • 1 Financial and Development Supervisory Board (BPKP)
  • 2 Faculty of Administration Science of Brawijaya University
  • *Corresponding author
DOI
10.21787/jbp.15.2023.123-143
Published & Pages
28 April 2023 · pp. 123-143
Manuscript History
Received27 Feb 2023 Published28 Apr 2023
License
CC Attribution-NonCommercial-ShareAlike 4.0
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Abstract

City branding has gained increasing importance in recent years due to its perceived economic and political implications, necessitating the involvement of city governments and stakeholders in developing a successful cross-sectoral branding strategy. In this study, the researcher conducted a literature review and identified three critical dimensions - politics and compliance, socioeconomics, and sustainability - that must be considered when creating an implementation checklist for city regulators and executives. To address the research gap, the researcher developed a conceptual and practical framework that introduces three new terms - city branding image objects, artifacts, and infrastructure - essential in implementing city branding strategies in Indonesia. This study provides a comprehensive implementation framework checklist for city governments to ensure their branding strategy meets the three-dimensional criteria and has an appropriate implementation plan. Furthermore, the researcher expects that this article will initiate and stimulate a discussion on city branding strategies, anticipate that this study will offer an alternative perspective on city branding strategy and provide a valuable implementation tool for regulators, executives, and academics involved in city branding in Indonesia.

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