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The full text of this article is available as PDF. Version of record published in Vol. 15 No. 1 (2023).
Study in the Tangerang Regency
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The development of sustainable regional innovation is a step taken in realizing Tangerang Gemilang Regency. Tangerang Gemilang branding introduces regional potentials, such as tourism, industry, agriculture, and culture. Through sustainable innovation, regional development programs develop the superior potentials in the region more efficiently and effectively to increase regional competitiveness and positively impact society. This research aims to identify sustainable innovations that have been implemented by the Tangerang Regency Government, as well as to analyze the factors that influence the successful development of these innovations. The novelty of the research lies in the discussion of the implementation of regional innovations in the Tangerang Regency that have been carried out sustainably. The research discusses various aspects of sustainable regional innovations, including tourism, technology, infrastructure, and community participation. The research has an explanatory nature with a qualitative approach and a single case study where data is collected through in-depth interviews, observation, document analysis, and descriptive data processing. Then the independent variables (brand awareness, product innovation, number of new products, regional identity) and dependent variables (tourist attraction, industry, trade) were analyzed. The research found that implementing sustainable regional innovation to realize the branding of the Tangerang Gemilang district has been stated in the 2019-2014 RPJMD. Realizing Tangerang Gemilang with a sustainable innovation ecosystem requires a participatory and collaborative approach. Collaboration makes the ecosystem develop and have an impact. The importance of the innovation ecosystem is to reduce progressive programs that are often stopped when there is a change of regional head or mutation of regional apparatus leaders. Sustainability requires technical and policy innovation as well as a philosophical foundation in the form of city branding with careful planning. Tangerang Regency has proven this through policy preparation, mentoring and comprehensive evaluation of innovative programs to realize Tangerang Gemilang.
Pengembangan Inovasi Daerah Berkelanjutan Menuju Kabupaten Gemilang Tangerang: Studi di Kabupaten Tangerang
Pengembangan inovasi daerah yang berkelanjutan merupakan langkah yang diambil dalam mewujudkan Kabupaten Tangerang Gemilang. Branding Tangerang Gemilang memperkenalkan potensi daerah, seperti pariwisata, industri, pertanian, dan budaya. Melalui inovasi berkelanjutan, program pembangunan daerah mengembangkan potensi unggulan daerah secara lebih efisien dan efektif untuk meningkatkan daya saing daerah dan berdampak positif bagi masyarakat. Penelitian ini bertujuan untuk mengidentifikasi inovasi berkelanjutan yang telah diterapkan oleh Pemerintah Kabupaten Tangerang, serta menganalisis faktor-faktor yang mempengaruhi keberhasilan pengembangan inovasi tersebut. Kebaruan penelitian terletak pada pembahasan implementasi inovasi daerah di Kabupaten Tangerang yang telah dilakukan secara berkelanjutan. Riset tersebut membahas berbagai aspek inovasi daerah yang berkelanjutan, antara lain pariwisata, teknologi, infrastruktur, dan partisipasi masyarakat. Penelitian ini bersifat explanatory dengan pendekatan kualitatif dan studi kasus tunggal dimana data dikumpulkan melalui wawancara mendalam, observasi, analisis dokumen, dan pengolahan data deskriptif. Kemudian variabel bebas (kesadaran merek, inovasi produk, jumlah produk baru, identitas daerah) dan variabel terikat (daya tarik wisata, industri, perdagangan) dianalisis. Hasil penelitian menemukan bahwa penerapan inovasi daerah berkelanjutan untuk mewujudkan branding Kabupaten Tangerang Gemilang telah tertuang dalam RPJMD 2019-2014. Mewujudkan Tangerang Gemilang dengan ekosistem inovasi yang berkelanjutan membutuhkan pendekatan partisipatif dan kolaboratif. Kolaborasi membuat ekosistem berkembang dan berdampak. Pentingnya ekosistem inovasi adalah untuk mereduksi program-program progresif yang sering terhenti ketika terjadi pergantian kepala daerah atau mutasi pimpinan perangkat daerah. Keberlanjutan membutuhkan inovasi teknis dan kebijakan serta landasan filosofis berupa city branding dengan perencanaan yang matang. Kabupaten Tangerang telah membuktikannya melalui penyusunan kebijakan, pendampingan dan evaluasi komprehensif program-program inovatif untuk mewujudkan Tangerang Gemilang.
The full text of this article is available as PDF. Version of record published in Vol. 15 No. 1 (2023).
Copyright (c) 2023 Author(s). This article is licensed under CC Attribution-NonCommercial-ShareAlike 4.0.