Revitalisasi Produk Lokal Menuju Andalan Daerah Musi Rawas

Penelitian ini bertujuan untuk merumuskan model revitalisasi Produk Lokal Unggulan Daerah (PLUD) menjadi Regional Flagship Product (RFP) di Kabupaten Musi Rawas, dengan mengintegrasikan Wellbeing Methodology dan ekosistem kolaborasi Dodeca-Helix. Dicabutnya Peraturan Menteri Dalam Negeri Nomor 9 Tahun 2014 memicu kekosongan regulasi yang menuntut pemerintah daerah untuk proaktif merumuskan kebijakan berbasis bukti empiris. Melalui pendekatan metode campuran (mixed-methods), data primer dikumpulkan dari 885 responden representatif. Evaluasi dilakukan menggunakan Indeks Persepsi, Partisipasi, dan Akseptabilitas (PPA) serta Multi-Criteria Decision Analysis (MCDA). Hasil penelitian menunjukkan Indeks Kelayakan MR-RFP berada pada skor 5,67 (kategori moderat). Ditemukan fenomena "Paradoks Kesiapan Tinggi, Literasi Rendah", di mana antusiasme masyarakat sangat tinggi, namun pemahaman konseptual terkait inovasi, tata kelola, dan literasi finansial masih rendah. Analisis aspirasi mengungkap dualisme visi ekonomi: kelapa sawit dan padi merepresentasikan stabilitas komoditas, sementara kopi, kuliner, dan batik merepresentasikan ekonomi pengalaman (experience economy). Berdasarkan MCDA, Padi Dayang Rindu dan Kopi Selangit ditetapkan sebagai kandidat flagship utama karena keunggulan indikasi geografis, dengan hilirisasi sawit sebagai produk pendamping strategis. Sepuluh imperatif strategis publik secara absolut menuntut pergeseran intervensi pemerintah dan pemda dari pembangunan infrastruktur fisik menuju penyediaan kapasitas perangkat lunak (software) berupa pemasaran digital, branding, dan peningkatan kualitas sumber daya manusia. Penelitian ini merekomendasikan pelembagaan ekosistem inovasi melalui model Dodeca-Helix untuk mengorkestrasi 12 pemangku kepentingan dalam merealisasikan visi Musi Rawas MANTAB 2025-2029.

This study aims to formulate a revitalization model for Regional Flagship Products (PLUD) into Regional Flagship Products (RFP) in Musi Rawas Regency, by integrating the Wellbeing Methodology and the Dodeca-Helix collaboration ecosystem. The revocation of the Minister of Home Affairs Regulation Number 9 of 2014 has created a regulatory vacuum, requiring local governments to proactively formulate policies grounded in empirical evidence. Through a mixed-methods approach, primary data were collected from 885 representative respondents. Evaluation was conducted using the Perception, Participation, and Acceptability Index (PPA) and Multi-Criteria Decision Analysis (MCDA). The results showed that the MR-RFP Feasibility Index was at 5.67 (moderate category). A “High Readiness, Low Literacy Paradox” was observed, in which community enthusiasm is very high but conceptual understanding of innovation, governance, and financial literacy remains low. Aspiration analysis reveals a dualism in economic vision: palm oil and rice represent commodity stability, while coffee, culinary arts, and batik represent the experience economy. Based on MCDA, Padi Dayang Rindu and Kopi Selangit are designated as the main flagship candidates due to their superior geographical indications, with palm oil downstreaming as a strategic supporting product. Ten public strategic imperatives absolutely demand a shift in government and regional government intervention from physical infrastructure development to providing software capacity in the form of digital marketing, branding, and improving human resource quality. This study recommends the institutionalization of an innovation ecosystem through the Dodeca-Helix model to orchestrate 12 stakeholders in realizing the Musi Rawas MANTAB 2025-2029 vision.