Innovation in Tourism Experience: Creating Unique Attractions as a Leverage for Economic Growth in Bilebante Tourism Village
Bilebante Tourism Village
DOI:
https://doi.org/10.21787/mp.9.1.2025.29-43Keywords:
Innovation, Tourism, Tourism Village, Attraction, Economic Growth, BilebanteAbstract
Tourism villages are a vital element in the sustainable development of Indonesia's tourism industry. The success of tourism village development is strongly influenced by the presence of unique attractions based on local culture, natural beauty, and the social values upheld by the local community. This study aims to explore the role of unique attractions, such as the Betemoe Package in Bilebante Tourism Village, in promoting local economic growth, cultural preservation, and the strengthening of community social cohesion. A descriptive-qualitative approach was employed through observation, in-depth interviews, and documentation techniques. The primary focus of the study lies in the active involvement of local communities, the reinforcement of traditional cultural roles, and the use of local wisdom-based marketing strategies to create authentic and meaningful tourism experiences. The findings reveal that the Betemoe Package not only offers entertainment through traditional dance performances and ancient lontar manuscript readings, but also educates visitors on values of tolerance and interfaith harmony, particularly between Muslim and Hindu residents living peacefully side by side. This attraction effectively strengthens cultural identity and raises collective awareness of preserving ancestral heritage. Moreover, synergy among village governments, tourism awareness groups (Pokdarwis), local SMEs, and private stakeholders is a key factor in enhancing infrastructure, expanding promotion, and increasing tourism village competitiveness. In conclusion, developing culturally rooted attractions with active community participation can create an inclusive and sustainable tourism ecosystem that significantly benefits the social and economic welfare of rural communities.
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