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Original Research Article Open Access SINTA 2 Accredited

Money Politic vs Political Marketing

(Case Study: Legislative Election of the Pringsewu District Legislative Council Members for the 2019-2024 Period)

Authors

  • Bernadhita H. S. Utami 1* Corresponding author
  • Dwi Herinanto 2
  • Miswan Gumanti 3
  • Bambang Purwanto 4
  • 1 STMIK Pringsewu
  • 2 Department of Magister Management, IIB Darmajaya
  • 3 Department of Information System, STMIK Pringsewu
  • 4 Faculty of Economic and Business, Malahayati University
  • *Corresponding author
DOI
10.21787/jbp.12.2020.125-136
Published & Pages
16 December 2020 · pp. 125-136
Manuscript History
Received21 Jul 2020 Accepted18 Nov 2020 Published16 Dec 2020
License
CC Attribution-NonCommercial-ShareAlike 4.0
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2,270 Views 1,781 Downloads

Abstract

The meaning of "sovereignty is in the hands of people" namely that people have sovereignty, responsibilities, rights, and participatory political obligations to democratically elect a leader who can form a government to take care of and serve all levels of society, as well as electing people's representatives to oversee the running of the government. However, the phenomena that occur are democratic parties, presidential elections, elections, and legislative elections are always colored by systemic money politics. This research using the quantitative method. Primary data were obtained by survey. The writer then describes the public opinion about the Pringsewu District Legislative Council Members' election for the 2019-2024 period on political marketing and money politics. The results showed that 40.37% of voters gave support to legislative candidates for reasons of money.

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Copyright & Open Access License

Copyright (c) 2020 The Author(s). This article is licensed under CC Attribution-NonCommercial-ShareAlike 4.0.