A Historical Review for City Branding

Hyper Competition, Challenges, and Improvement Opportunities

Authors

  • Wahdania Suardi Doctoral Program of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta
  • Achmad Nurmandi Department of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta
  • Dyah Mutiarin Department of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta
  • Eko Priyo Purnomo Department of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta
  • Ulung Pribadi Department of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta
  • Titin Purwaningsih Department of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta
  • Misran Department of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta
  • Zarina Zulkifli School of Government, Universiti Utara Malaysia
  • Muhammad Younus Department of Product Research and Software Development, TPL Logistics Pvt Ltd, Karachi, Pakistan

DOI:

https://doi.org/10.21787/jbp.15.2023.85-99

Keywords:

city branding, hypercompetition, challenges, improvement opportunities

Abstract

This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach. The findings in the study showed that in understanding the place and building city branding, there are at least three processes first through urban governance planning or infrastructure, then observation by looking at other places in the city branding. Finally, branding representation on social media is in the form of websites and tweets through news, while Instagram is through branding images from somewhere and several other media. Furthermore, City branding can be hyper-competition, showing that business competition is increasing. On the other hand, it can be a challenge and an opportunity considering that many cities have reimagined their competitive strategies by maximizing their internal potential, namely existing resources, to take opportunities and anticipate the threats faced. The contribution of this study provides an understanding of measurements in the city branding literature, helps researchers discover new studies, and can interpret the complex nature of cities. Another thing is that closing the gap between theory and practice presents a huge challenge for brands.

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Published

2023-04-28

How to Cite

Suardi, W., Nurmandi, A., Mutiarin, D., Purnomo, E. P., Pribadi, U., Purwaningsih, T., … Younus, M. (2023). A Historical Review for City Branding: Hyper Competition, Challenges, and Improvement Opportunities. Jurnal Bina Praja, 15(1), 85–99. https://doi.org/10.21787/jbp.15.2023.85-99

Issue

Vol. 15 No. 1 (2023): City Branding

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Articles

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