Regional Branding as an Effort to Promote a Sustainable Environment
DOI:
https://doi.org/10.21787/jbp.15.2023.73-83Keywords:
regional branding, fiscal decentralization, environmentAbstract
Regional branding is an essential strategic way for increasing the development or progress of a region. Many studies that discuss city branding are associated with the tourism sector or others to increase regional competitiveness. Meanwhile, it is no less important to carry out regional branding, such as green branding, which focuses on global warming issues, to minimize environmental damage. So, regional branding is an increasingly important position because only the government is currently playing a role in promoting regions to create a sustainable living environment. This study aims to analyze the effect of regional branding and other factors, such as fiscal, economic, and social decentralization factors, on improving environmental quality. This study uses panel regression impact: difference in difference to explain the impact before and after branding on environmental quality. The data used was secondary panel data from 34 provinces during 2016-2021. The results showed that urban branding increased the environmental quality index after the Climate Conference 25 (COP25). Meanwhile, fiscal decentralization will likely encourage an increase in the environmental quality index. The increase in urban population and electricity consumption will likely reduce the environmental quality index. In this case, the central government needs to invite local governments and other stakeholders to collaborate and work together to improve regional branding focusing on the environment and environmental mapping qualifications.
Downloads
References
Achuo, E. D., Miamo, C. W., & Nchofoung, T. N. (2022). Energy Consumption and Environmental Sustainability: What Lessons for Posterity? Energy Reports, 8, 12491–12502. https://doi.org/10.1016/j.egyr.2022.09.033
Alamsyah, D. P., Othman, N. A., & Mohammed, H. A. A. (2020). The Awareness of Environmentally Friendly Products: The Impact of Green Advertising and Green Brand Image. Management Science Letters, 1961–1968. https://doi.org/10.5267/j.msl.2020.2.017
Al-Hinkawi, W. Sh., & Zedan, S. K. (2021). Branding for Cities: The Case Study of Baghdad. IOP Conference Series: Earth and Environmental Science, 779(1), 012037. https://doi.org/10.1088/1755-1315/779/1/012037
Behrens, K., Duranton, G., & Robert-Nicoud, F. (2014). Productive Cities: Sorting, Selection, and Agglomeration. Journal of Political Economy, 122(3), 507–553. https://doi.org/10.1086/675534
Belabas, W., & George, B. (2023). Do Inclusive City Branding and Political Othering Affect Migrants’ Identification? Experimental Evidence. Cities, 133, 104119. https://doi.org/10.1016/j.cities.2022.104119
Bonakdar, A., & Audirac, I. (2020). City Branding and the Link to Urban Planning: Theories, Practices, and Challenges. Journal of Planning Literature, 35(2), 147–160. https://doi.org/10.1177/0885412219878879
Brilhante, O., & Klaas, J. (2018). Green City Concept and a Method to Measure Green City Performance Over Time Applied to Fifty Cities Globally: Influence of GDP, Population Size and Energy Efficiency. Sustainability, 10(6), 2031. https://doi.org/10.3390/su10062031
C40 Knowledge. (n.d.). C40 Knowledge Hub. C40 Knowledge Hub. Retrieved May 22, 2023, from https://www.c40knowledgehub.org/s/?language=en_US
Chen, S., & Shih, E. (2019). City Branding Through Cinema: The Case of Postcolonial Hong Kong. Journal of Brand Management, 26(5), 505–521. https://doi.org/10.1057/s41262-018-0119-z
Gómez, M., Fernández, A. C., Molina, A., & Aranda, E. (2018). City Branding in European Capitals: An Analysis From the Visitor Perspective. Journal of Destination Marketing & Management, 7, 190–201. https://doi.org/10.1016/j.jdmm.2016.11.001
Górska-Warsewicz, H. (2020). Factors Determining City Brand Equity—A Systematic Literature Review. Sustainability, 12(19), 7858. https://doi.org/10.3390/su12197858
Guan, Y., Shan, Y., Huang, Q., Chen, H., Wang, D., & Hubacek, K. (2021). Assessment to China’s Recent Emission Pattern Shifts. Earth’s Future, 9(11). https://doi.org/10.1029/2021EF002241
Harisankar, M., & Biju, C. A. (2018). Bicycles for Green Mobility in Urban Areas. In R. Vanchipura & K. S. Jiji (Eds.), Emerging Trends in Engineering, Science and Technology for Society, Energy and Environment (pp. 1043–1050). CRC Press. https://doi.org/10.1201/9781351124140-163
Intyaswono, S., Yulianto, E., & Mawardi, M. K. (2016). Peran Strategi City Branding Kota Batu dalam Trend Peningkatan Kunjungan Wisatawan Mancanegara (Studi pada Dinas Pariwisata dan Kebudayaan Kota Batu). Jurnal Administrasi Bisnis, 30(1), 65–73. http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/1188
Ji, X., Umar, M., Ali, S., Ali, W., Tang, K., & Khan, Z. (2021). Does Fiscal Decentralization and Eco-Innovation Promote Sustainable Environment? A Case Study of Selected Fiscally Decentralized Countries. Sustainable Development, 29(1), 79–88. https://doi.org/10.1002/sd.2132
Jiahe, C., Yiping, W., & Pengfei, L. (2022). City Brand and Migrants’ Job Location Choice. Journal of Finance and Economics, 48(5), 140–154. https://doi.org/10.16538/j.cnki.jfe.20220113.403
Jojic, S. (2018). City Branding and the Tourist Gaze: City Branding for Tourism Development. European Journal of Social Science Education and Research, 5(3), 150–160. https://doi.org/10.2478/ejser-2018-0066
Jokela, S. (2020). Transformative City Branding and the Evolution of the Entrepreneurial City: The Case of ‘Brand New Helsinki.’ Urban Studies, 57(10), 2031–2046. https://doi.org/10.1177/0042098019867073
Kasapi, I., & Cela, A. (2017). Destination Branding: A Review of the City Branding Literature. Mediterranean Journal of Social Sciences, 8(4), 129–142. https://www.mcser.org/journal/index.php/mjss/article/view/10000
Keskin, H., Akgun, A. E., Zehir, C., & Ayar, H. (2016). Tales of Cities: City Branding Through Storytelling. Journal of Global Strategic Management, 10(1), 31–41. https://doi.org/10.20460/JGSM.20161022384
Khandker, S., B. Koolwal, G., & Samad, H. (2009). Handbook on Impact Evaluation: Quantitative Methods and Practices. The World Bank. https://doi.org/10.1596/978-0-8213-8028-4
Kuai, P., Yang, S., Tao, A., Zhang, S., & Khan, Z. D. (2019). Environmental Effects of Chinese-Style Fiscal Decentralization and the Sustainability Implications. Journal of Cleaner Production, 239, 118089. https://doi.org/10.1016/j.jclepro.2019.118089
Liu, X., Wang, W., Wu, W., Zhang, L., & Wang, L. (2022). Using Cooperative Game Model of Air Pollution Governance to Study the Cost Sharing in Yangtze River Delta Region. Journal of Environmental Management, 301, 113896. https://doi.org/10.1016/j.jenvman.2021.113896
Liu, X., Yang, M., & Nie, X. (2023). Can City Brand Reduce Urban Air Pollution? — An Empirical Research Based on “National Civilized City†in China. Technological Forecasting and Social Change, 186, 122179. https://doi.org/10.1016/j.techfore.2022.122179
MacCannell, D. (2002). The Ego Factor in Tourism. Journal of Consumer Research, 29(1), 146–151. https://doi.org/10.1086/339927
Middleton, A. C. (2011). City Branding and Inward Investment. In K. Dinnie (Ed.), City Branding (pp. 15–26). Palgrave Macmillan UK. https://doi.org/10.1057/9780230294790_3
Mohammadi Aydoghmish, F., & Rafieian, M. (2022). Developing a Comprehensive Conceptual Framework for City Branding Based on Urban Planning Theory: Meta-Synthesis of the Literature (1990–2020). Cities, 128, 103731. https://doi.org/10.1016/j.cities.2022.103731
Nugraha, A. R., Yustikasari, Y., & Koswara, A. (2017). Branding Kota Bandung di Era Smartcity. Jurnal Ilmu Komunikasi, 6(1), 1–16. https://jkms.ejournal.unri.ac.id/index.php/JKMS/article/view/4230
Ooi, C.-S. (2011). Paradoxes of City Branding and Societal Changes. In K. Dinnie (Ed.), City Branding (pp. 54–61). Palgrave Macmillan UK. https://doi.org/10.1057/9780230294790_7
Parkerson, B., & Saunders, J. (2005). City Branding: Can Goods and Services Branding Models Be Used to Brand Cities? Place Branding, 1(3), 242–264. https://doi.org/10.1057/palgrave.pb.5990026
Pasande, M., & Suhendra, A. (2017). The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta. Jurnal Bina Praja, 9(1), 115–126. https://doi.org/10.21787/jbp.09.2017.115-126
Pasquinelli, C., Trunfio, M., Bellini, N., & Rossi, S. (2022). Reimagining Urban Destinations: Adaptive and Transformative City Brand Attributes and Values in the Pandemic Crisis. Cities, 124, 103621. https://doi.org/10.1016/j.cities.2022.103621
Peng, Y., Zebang, Z., Jiuwen, S., & Haosheng, Y. (2021). Does City Brand Promote City Development? A Quasinatural Experimental Study Based on “National Civilized City.†Journal of Finance and Economics, 47(1), 32–46. https://doi.org/10.16538/j.cnki.jfe.20200616.404
Volcic, Z., & Andrejevic, M. (2011). Nation Branding in the Era of Commercial Nationalism. International Journal of Communication, 5, 598–618. https://ijoc.org/index.php/ijoc/article/view/849
Wang, H.-J. (2019). Green City Branding: Perceptions of Multiple Stakeholders. Journal of Product & Brand Management, 28(3), 376–390. https://doi.org/10.1108/JPBM-07-2018-1933
Yuan, S., Li, J., & Wu, J. (2023). Examining the Promotional Effect and Mechanism of Innovative City Pilot Policy on City Brand Development. Sustainability, 15(3), 2179. https://doi.org/10.3390/su15032179
Zakari, A., Adedoyin, F. F., & Bekun, F. V. (2021). The Effect of Energy Consumption on the Environment in the OECD Countries: Economic Policy Uncertainty Perspectives. Environmental Science and Pollution Research, 28(37), 52295–52305. https://doi.org/10.1007/s11356-021-14463-8
Zaman, A. U., & Lehmann, S. (2011). What is the ‘Zero Waste City’ Concept? Zero Waste SA Research Centre for Sustainable Design and Behaviour.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Author(s)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
