Exploring Perspective of Local Tourists About City Branding

Study on Gorontalo As Serambi Madinah and Manokwari As Kota Injil

Authors

  • Gita Juniarti Faculty of Social Science, Universitas Negeri Gorontalo
  • Rieny Sulistijowati Faculty of Fisheries and Marine Science, Universitas Negeri Gorontalo
  • Abdul Wahab Thomas Faculty of Social Science, Universitas Negeri Gorontalo
  • Moh. Imron Rosidi Faculty of Social Science, Universitas Negeri Gorontalo

DOI:

https://doi.org/10.21787/jbp.15.2023.29-42

Keywords:

local tourists, Gorontalo, Manokwari Regency, Serambi Medina, Gospel City

Abstract

City branding is an object contested by various cities and regencies in Indonesia. The goal was to introduce their identity of them, so strong branding could be the basis for marketing tourism from the city. Therefore, the purpose of this study was to examine the perspectives of domestic tourists about city branding that use religion as the basis for their branding. This study analyzes the perspectives of tourists who visit Gorontalo City and Manokwari Regency. Gorontalo has the branding Serambi Madinah, and Manokwari is famous with Kota Injil as its branding. This study uses a qualitative approach and descriptive analysis based on Tourism Consumption Behavior (TCB) and critical questions for developing a city brand strategy. This study was conducted in 19 days, from 1 February to 20 February 2023, by interviewing tourists who visited Gorontalo City and Manokwari Regency. Literature studies also support the discussion in this study. The results showed that Gorontalo City, which has Serambi Madinah branding, has not attracted tourists' attention to sites, mosques, and religious festivals held in Gorontalo City. Tourists prefer to travel to the coast of Tomini Bay, such as Pulo Cinta and Botubarani Whale Sharks. Meanwhile, tourists visiting Manokwari have a more perspective that Manokwari is Kota Injil, where the bible first entered Papua through Manokwari. Several factors can also influence city branding: local history, culture, natural resources, and religion. Local wisdom is also essential to support the city's branding.

Downloads

Download data is not yet available.

References

Alkatiri, Z. (2021). The Branding Serambi Madinah: Half-hearted Politics of Identity in Gorontalo City. Religious: Jurnal Studi Agama-Agama dan Lintas Budaya, 5(3), 375–386. https://doi.org/10.15575/rjsalb.v5i3.11533

Andaya, L. Y. (2019). Selat Malaka: Sejarah Perdagangan dan Etnisitas. Komunitas Bambu.

Andron, S. (2018). Selling Streetness As Experience: The Role of Street Art Tours in Branding the Creative City. The Sociological Review, 66(5), 1036–1057. https://doi.org/10.1177/0038026118771293

Baruadi, Moh. K. (2012). Sendi Adat dan Eksistensi Sastra; Pengaruh Islam dalam Nuansa Budaya Lokal Gorontalo. El Harakah: Jurnal Budaya Islam, 14(2), 293–311. https://doi.org/10.18860/el.v14i2.2312

Casram, C., & Dadah, D. (2019). Posisi Kearifan Lokal dalam Pemahaman Keagamaan Islam Pluralis. Religious: Jurnal Studi Agama-Agama dan Lintas Budaya, 3(2), 161–187. https://doi.org/10.15575/rjsalb.v3i2.4739

Dhuhri, S. (2017). Aceh Serambi Mekkah (Studi tentang Peran Ibadah Haji dalam Pengembangan Peradaban Aceh). Jurnal Ilmiah Islam Futura, 16(2), 188–195. https://doi.org/10.22373/jiif.v16i2.750

Fajriandhany, A., Gemiharto, I., & Rizal, E. (2020). Branding Riau the Homeland of Melayu untuk Meningkatkan Daya Tarik Wisata dan Kunjungan Wisata di Provinsi Riau. Tornare: Journal of Sustainable and Research, 2(3), 51–62. https://doi.org/10.24198/tornare.v2i3.29696

Fernanda, F., & Kusuma, A. L. (2017). Kreativitas Masyarakat Kota Malang dalam Membentuk Identitas Kota. Seminar Nasional Seni dan Desain 2017, 189–195.

Hanggraito, A. A., & Budiani, B. (2021). Eksplorasi Segmentasi Pasar dan Motivasi Wisatawan Kuliner di Gudeg Pawon Yogyakarta. JUMPA (Jurnal Master Pariwisata), 7(2), 735–757. https://doi.org/10.24843/JUMPA.2021.v07.i02.p18

Hartono, E., Safitri, D. P., & Kurnianingsih, F. (2019). Peran Pemerintah Daerah dalam Membangun City Branding di Kota Tanjungpinang (Studi Kasus Kampung Pelangi). Spirit Publik: Jurnal Administrasi Publik, 14(2), 103–110. https://doi.org/10.20961/sp.v14i2.39286

Herlambang, R. M., & Adikampana, I. M. (2019). Pengaruh Film “Ada Apa Dengan Cinta 2†terhadap Perkembangan Pariwisata di Kabupaten Magelang. Jurnal Destinasi Pariwisata, 7(1), 174–179. https://doi.org/10.24843/JDEPAR.2019.v07.i01.p26

Hermanto, S., & Darmawan, H. (2014). Persepsi Wisatawan terhadap Wisata Budaya di Kota Cirebon. Jurnal Ilmiah Pariwisata, 19(3).

Idham, I. (2011). Pohutu Molalungo (Sinergitas Adat dan Syariat dalam Penyelenggaraan Acara Adat Pemakaman di Pohala’a Gorontalo, Indonesia). Al-Qalam, 17(2), 240–250. https://doi.org/10.31969/alq.v17i2.118

Indrawan, J. (2014). Integrasi Otonomi Daerah dengan Kearifan Lokal Sebagai Usulan Upaya Pencegahan Konflik bagi Pemerintahan Baru Indonesia Pasca-SBY Studi Kasus: Harmonisasi Kehidupan Masyarakat di Kota Mataram. Masyarakat Indonesia, 40(2), 177–190. https://doi.org/10.14203/jmi.v40i2.116

Insch, A. (2011a). Branding the City as an Attractive Place to Live. In K. Dinnie (Ed.), City Branding (pp. 8–14). Palgrave Macmillan UK. https://doi.org/10.1057/9780230294790_2

Judisseno, R. K. (2019). Branding Destinasi & Promosi Pariwisata. Gramedia Pustaka Utama.

Kresna, M. (2019, January 7). Polemik Perda Manokwari Kota Injil. tirto.id. https://tirto.id/polemik-perda-manokwari-kota-injil-ddsi

Langga, K. (2021). Analisis Persepsi Wisatawan terhadap Daya Tarik Wisata di Pantai Nembrala Kabupaten Rote Ndao. Journey: Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management, 4(1), 97–118. https://doi.org/10.46837/journey.v4i1.72

Liang, A. R.-D. (2017). Assessing the Impact of Co-branding of Island Destination and Tourism Activities on Tourists’ Reactions. Current Issues in Tourism, 20(5), 536–551. https://doi.org/10.1080/13683500.2014.946476

Maili, M., & Suryani, W. (2018). Jaringan Islamisasi Gorontalo (Fenomena Keagamaan dan Perkembangan Islam di Gorontalo). Al-Ulum, 18(2), 435–458. https://doi.org/10.30603/au.v18i2.555

Maulija, W., & Syam, H. M. (2018). City Branding Kota Banda Aceh Sebagai Kota Islam Dunia. Jurnal Ilmiah Mahasiswa FISIP Unsyiah, 2(3), 487–498. https://jim.usk.ac.id/FISIP/article/view/7518

Nasution, O. B., & Rohman, I. Z. (2022). Peran Akun Media Sosial Berbasis Konten Pariwisata pada Pengambilan Keputusan Wisatawan untuk Mengunjungi Destinasi Wisata pada Era Digital. JUMPA (Jurnal Master Pariwisata), 8(2), 774–789. https://doi.org/10.24843/JUMPA.2022.v08.i02.p20

Oh, Y. (2018). Pop City: Korean Popular Culture and the Selling of Place. Cornell University Press.

Palupi, C. A. (2021). Keistimewaan Tata Ruang Kota Yogyakarta dalam Aspek Nilai Budaya Lokal. Jurnal Ekonomi Bisnis dan Akuntansi, 1(2), 58–66. https://doi.org/10.55606/jebaku.v1i2.167

Pratama, F. F. (2019). Perubahan Masyarakat dan Perkembangan Kota Yogyakarta 1920-1940. Jurnal Prodi Ilmu Sejarah, 4(3), 294–308. https://journal.student.uny.ac.id/index.php/ilmu-sejarah/article/view/15743

Putra, Y., Santoso, P. Y., & Adhypoetro, R. R. (2021). Branding Produk dalam Menjaga Loyalitas Konsumen pada Masa Pandemi COVID-19. Jurnal Cyber PR, 1(1), 11–21. https://journal.moestopo.ac.id/index.php/cyberpr/article/view/1415

Rafi, M., Purnomo, E. P., & Wicaksono, B. (2020). Riau Malay Identity Politics. Jurnal Antropologi: Isu-Isu Sosial Budaya, 22(1), 112–120. https://doi.org/10.25077/jantro.v22.n1.p112-120.2020

Rees, S. (2019). Public Relations, Branding and Authenticity: Brand Communications in the Digital Age. Routledge.

Ronsumbre, A., & Huwae, M. A. (2019). Memitoskan Mitos (Konsep Legalitas Kepemilikan Tanah Adat di Kabupaten Manokwari Propinsi Papua Barat). Masyarakat Indonesia, 45(2), 205–218. https://doi.org/10.14203/jmi.v45i2.888

Saputera, A. R. A., & Djauhari, M. S. H. (2021). Potret Pengarusutamaan Moderasi Beragama di Gorontalo. Moderatio: Jurnal Moderasi Beragama, 1(1), 41–60. https://e-journal.metrouniv.ac.id/index.php/moderatio/article/view/3351

Scholvin, S. (2022). World City Making by Branding: Insights From Cape Town and Johannesburg. African Geographical Review, 1–15. https://doi.org/10.1080/19376812.2022.2054439

Syafiie, I. K. (2019). Negara dan Agama. Pustaka Reka Cipta.

Toansiba, M., Katmo, E. T. R., Krisnawati, K., & Wambrauw, Y. L. D. (2021). Pengelolaan Tanah dalam Pengetahuan Lokal dan Praktik Pertanian Berkelanjutan pada Masyarakat Arfak, Papua Barat. Jurnal Ilmu Pertanian Indonesia, 26(3), 370–378. https://doi.org/10.18343/jipi.26.3.370

van Hasselt, F. J. F. (2001). Di Tanah Orang Papua. Yayasan Timotius, Papua bekerjasama dengan Yayasan HAPIN, Belanda.

Wang, Z., Yang, P., & Li, D. (2021). The Influence of Heritage Tourism Destination Reputation on Tourist Consumption Behavior: A Case Study of World Cultural Heritage Shaolin Temple. SAGE Open, 11(3), 215824402110302. https://doi.org/10.1177/21582440211030275

Wiksana, W. A. (2017). Studi Deskriptif Kualitatif tentang Hambatan Komunikasi Fotografer dan Model dalam Proses Pemotretan. Mediator: Jurnal Komunikasi, 10(1), 121–131. https://doi.org/10.29313/mediator.v10i1.2661

Downloads

Published

2023-04-28

How to Cite

Juniarti, G., Sulistijowati, R., Thomas, A. W., & Rosidi, M. I. (2023). Exploring Perspective of Local Tourists About City Branding: Study on Gorontalo As Serambi Madinah and Manokwari As Kota Injil. Jurnal Bina Praja, 15(1), 29–42. https://doi.org/10.21787/jbp.15.2023.29-42

Issue

Vol. 15 No. 1 (2023): City Branding

Section

Articles

License

Copyright (c) 2023 Author(s)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.