Development of Micro, Small, and Medium Enterprises Through Geoproducts for Geopark Gorontalo
DOI:
https://doi.org/10.21787/jbp.14.2022.251-262Keywords:
geopark, Micro, Small and Medium Enterprises (MSMEs), geoproduct, strategy, GorontaloAbstract
Geopark is an area that combines the uniqueness of geology, biodiversity, and cultural diversity that is managed for the needs of conservation, education, and sustainable economic development of the community. The existence of this Geopark has opened up opportunities and become a great chance for local communities. Gorontalo province has the biggest potential natural resources for development; in this matter, we need local creativity to build efforts in special characters and also unique for itself. The Gorontalo Geopark is currently undergoing improvements for the development of MSMEs to create innovative products related to the Geopark and actively contribute to the local economic growth of the community. This study aims to understand the existence of geo products as part of MSMEs and find out how the strategy of geo product development for local economic growth can support the development of the Gorontalo geopark. This study uses a qualitative descriptive method with primary data collection techniques through observation, interviews, and secondary data obtained from the relevant agencies. The results showed that geo products are one of the first steps in developing MSMEs to improve the community's economy, although, in practice, there are still problems. In this condition, the local government must formulate a policy strategy for developing MSMEs through geo product, namely fixing the database, increasing community capacity, creating innovation, creating geopark branding, optimizing the use of technology, stakeholder collaboration also promotion strategy. This policy strategy is formulated so that the presence of geo products can support the Gorontalo geopark in improving community welfare.
Downloads
References
Akbar, L. O. J., Yusuf, D., & Kasim, M. (2019). Analisis Potensi Wisata Bahari Berbasis Sistem Informasi Geografis di Pantai Langala Provinsi Gorontalo. Jambura Geoscience Review, 1(1), 30–39. https://doi.org/10.34312/jgeosrev.v1i1.2036
Al Fathanah, A., Wahyudi, B., & Purba, P. A. (2018). Pengembangan Pariwisata dalam Meningkatkan Kesejahteraan Masyarakat Kota Bogor. Ekonomi Pertahanan: Jurnal Kajian Akademisi dan Literasi Ilmu Ekonomi Pertahanan, 4(3), 25–40. https://jurnalprodi.idu.ac.id/index.php/EP/article/view/357
Alpiana, Rahmawati, D., & Adiansyah, J. S. (2020). Pengembangan Geoproduk Geopark Tambora untuk Pemberdayaan Masyarakat Lokal Berbasis Interpretasi Geologi. Selaparang: Jurnal Pengabdian Masyarakat Berkelanjutan, 3(2), 170–175. https://doi.org/10.31764/jpmb.v3i2.2194
Amri, F. (2014). Permasalahan UMKM: Strategi dan Kebijakan. Prosiding Pluralisme dalam Ekonomi dan Pendidikan, 368–380.
Baderan, D. W. K., Rahim, S., Angio, M., & Bin Salim, A. I. (2021). Keanekaragaman, Kemerataan, dan Kekayaan Spesies Tumbuhan dari Geosite Potensial Benteng Otanaha Sebagai Rintisan Pengembangan Geopark Provinsi Gorontalo. Al-Kauniyah: Jurnal Biologi, 14(2), 264–274. https://doi.org/10.15408/kauniyah.v14i2.16746
Berlilana, B., Utami, R., & Baihaqi, W. M. (2020). Pengaruh Teknologi Informasi Revolusi Industri 4.0 terhadap Perkembangan UMKM Sektor Industri Pengolahan. Matrix: Jurnal Manajemen Teknologi dan Informatika, 10(3), 87–93. https://doi.org/10.31940/matrix.v10i3.1930
Farsani, N. T., Coelho, C., & Costa, C. (2010). Geoparks as Art Museums for Geotourists. Revista Turismo & Desenvolvimento, 2(13/14), 567–576. https://doi.org/10.34624/rtd.v2i13/14.12191
Farsani, N. T., Coelho, C., & Costa, C. (2011). Geotourism and Geoparks as Novel Strategies for Socio-Economic Development in Rural Areas. International Journal of Tourism Research, 13(1), 68–81. https://doi.org/10.1002/jtr.800
Hapsari, D. M., & Ardiansyah, B. K. (2020). Prospek Geopark Nasional Karangsambung-Karangbolong terhadap Lima Kawasan Ekowisata di Kabupaten Kebumen Provinsi Jawa Tengah. J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan), 5(1), 67–82. https://doi.org/10.33701/j-3p.v5i1.1063
Kadekoh, N. I., Warsono, P., Ardiman, A., & Manyoe, I. N. (2022). Pembuatan Geo Produk ‘Makrame Oluhuta’ untuk Meningkatkan Perekonomian Masyarakat di Desa Oluhuta. Aksara: Jurnal Ilmu Pendidikan Nonformal, 8(1), 155–164. https://doi.org/10.37905/aksara.8.1.155-164.2022
Martauli, E. D. (2019). Pengaruh Faktor Eksternal dan Internal terhadap Kinerja Usaha Wanita Wirausaha Kerupuk Udang di Kabupaten Tanjung Jabung Timur Jambi. Journal of Integrated Agribusiness, 1(1), 38–51. https://doi.org/10.33019/jia.v1i1.1020
Mashuri, M. (2019). Analisis Strategi Pemasaran UMKM di Era 4.0. Iqtishaduna: Jurnal Ilmiah Ekonomi Kita, 8(2), 215–224. https://doi.org/10.46367/iqtishaduna.v8i2.175
Rahayu, S., Pranita, D., & Rachmahani, H. (2018). Kopi Sebagai Geo Product untuk Geo Tourism: Konsep Sustainable Agricultural Practice. Jurnal Pariwisata, 5(3), 188–194. https://doi.org/10.31294/par.v5i3.4431
Sari, A. I., Shabrina, R. A., & Suriyanti, L. H. (2021). Analisis Dampak Pandemi COVID-19 terhadap Usaha Mikro Kecil dan Menengah (UMKM) di Pekanbaru. Research in Accounting Journal (RAJ), 1(3), 362–369. https://doi.org/10.37385/raj.v1i3.303
Sentiago, B., & Hidayatulloh, A. (2019). Analisis Faktor Eksternal Terhadap Faktor Internal dan Dampaknya Terhadap Kinerja UKM Daerah Istimewa Yogyakarta. Jurnal Manajemen dan Keuangan, 8(2), 123–134. https://doi.org/10.33059/jmk.v8i2.1638
Sudana, I. W. (2019). Dinamika Perkembangan Seni Karawo Gorontalo. Gelar: Jurnal Seni Budaya, 17(1), 31–43. https://doi.org/10.33153/glr.v17i1.2599
Warjiyo, P. (2004). Pembiayaan Pembangunan Sektor UMKM: Perkembangan dan Strategi ke Depan. Infokop, 20(25), 29–39.
Yuliawati, A. K., Rofaida, R., Sapari, M., Hadian, D., Gautama, B. P., & Aryanti, A. N. (2021). Kebangkitan UMKM Melalui Inovasi Geoproduk Berbasis Geodiversity & Kearifan Lokal. Penerbit Andi.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Author(s)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
